Event Landing Page Checklist: Countdown, Tickets, Schedule, Map
Every event has a landing page. Most of them are bad. They bury the date, hide the location, dance around the price, and somehow forget to say what the event actually is.
A good event landing page does one thing: it converts an interested visitor into a ticket purchase (or RSVP, or registration) in under 90 seconds. To do that, it needs to answer specific questions in a specific order. Skip a question and the visitor closes the tab. Bury a question and they assume the answer is bad.
Here is the checklist. Seven sections, in order, that every event page should have.
1. Hero: What, When, Where (in That Order)
The first thing a visitor sees has to answer three questions in two seconds:
- What is this event? A short, clear name + a one-line description.
- When is it? Date and time, prominently. Not buried in a footer.
- Where is it? City at minimum, venue name if you have it.
The headline is the event name. The subheadline is the elevator pitch. "A one-day workshop on shipping serverless apps" beats "an immersive deep-dive into modern infrastructure paradigms."
Add a primary CTA button: "Get Tickets" or "Register Now." This button should be visible without scrolling on mobile. It is the most important pixel on the page.
2. Countdown: Make Time Visible
A countdown is the single most powerful conversion element on an event page. It does three things at once:
- Creates urgency without resorting to fake scarcity.
- Confirms the event is real. Fake events don't have countdowns.
- Updates dynamically. Visitors checking back two weeks later see "13 days, 4 hours" automatically.
The countdown should sit immediately after the hero. Pair it with a one-liner reinforcing the call to action: "Don't miss out, get your ticket now."
3. What to Expect: Sell the Experience
People do not buy tickets to events. They buy the feeling of being there. Three to four short feature blocks, each with an icon and a sentence, do this work:
- "Keynote speakers from companies like X, Y, Z" hits credibility.
- "Hands-on workshops" gives a tangible takeaway.
- "Networking with 200+ attendees" hits the social motive.
- "All meals included" is a practical reason to attend.
If you do not know what to put here, ask: what will the attendee tell a friend on Monday? Whatever they would say, that's what goes in this section.
4. Schedule: Make the Day Real
If your event runs more than 3 hours, show the schedule. Even a rough one. People who are on the fence about a full-day commitment make the decision based on whether they can imagine the day. A schedule lets them.
A simple table or list works:
- 9:00 AM. Doors open, coffee & networking
- 9:30 AM. Opening keynote
- 11:00 AM. Workshop sessions (3 tracks)
- ... and so on
"Final schedule subject to change" is fine to add as a footnote. People expect it.
5. Venue: Map It
The address goes in the hero. The map goes here. A clickable map serves two purposes:
- Confirms the event is real. A venue with an address on a map is concrete in a way "the convention center" is not.
- Lets attendees plan. Proximity to public transit, parking, hotels, food.
Add a sentence with practical details: parking notes, nearest transit stop, recommended hotel if you have one. A landing page for a real-world event that does not include these basics signals amateurism.
6. Tickets: One Section, Clear Pricing
If you have multiple ticket tiers (early bird, general, VIP), a pricing block with side-by-side comparison is the right pattern. Each tier should show:
- Tier name (e.g. "Early Bird")
- Price (with original crossed out if discounted)
- 3–5 things included
- A button that takes them to checkout
Single-tier event? Skip the table and use a single CTA block: "$49, get your ticket."
One thing not to do: hide the price. "Contact us for tickets" on a public event landing page is a confidence killer. If the price is high, name it, then justify it.
7. FAQ: Handle the Objections
The FAQ is where you address every reason someone might not buy. The questions that consistently belong here:
- Is there a refund policy?
- Are tickets transferable?
- What if I can only attend part of the day?
- Is there a virtual / streaming option?
- Are meals / parking included?
- What is the dress code?
- Will sessions be recorded?
Answering these explicitly removes friction. A good FAQ frequently lifts conversion more than any other landing page change because it tackles the silent objections that nobody emails to ask about.
The Closing CTA
After the FAQ, repeat the CTA. By this point, an interested visitor has scrolled the whole page; the second CTA gives them the easy click without scrolling back up. The copy should reinforce the urgency. "Tickets selling out, secure yours now" works if true.
Building It
Punapai ships with an Event template that's pre-built around exactly this checklist: hero, countdown, "what to expect" features, venue map, ticket pricing tiers, FAQ, and a closing CTA. The default theme is Sunset (warm, energetic), which fits most events better than the corporate-cold default of most builders.
The full setup, replacing placeholder text and dropping in your real schedule and venue:
- New project → Event template.
- Replace hero copy with your event name and date.
- Set the countdown date.
- Edit the four "what to expect" feature cards.
- Drop in your venue address on the map block.
- Update the pricing block with your real tiers and ticket links.
- Replace the FAQ entries with the questions your audience actually asks.
Most events go from new project to published page in under 20 minutes. With a custom domain attached, the URL ends up at yourevent2026.com, which fits on a flyer or a tweet far better than a SaaS subdomain.
One Final Note on Conversion
The biggest single mistake event organizers make is assuming visitors already know what the event is. They don't. They clicked a tweet, an ad, or a link from a friend. They have 10 seconds of patience.
Write the page for someone who has never heard of the event. Answer their questions in order. Make the CTA impossible to miss. The conversion rate handles itself.